Meet Julie Ashworth, Founder and Managing Director of BroadReach Group






Julie Ashworth is also Scotland’s lead for Women on Boards, Chair of Institute of Directors Edinburgh and Non Executive Director at a number of organisations.




Julie is the founder, owner and Managing Director of Broadreach Retail, which provides specialist leadership consulting services to global blue chip retailers since 1999


Her experience includes Retail Director for the Spirit Group, leading the multi million pound managed pubs business in the UK and successfully executing the turnaround strategy. It also includes Executive Partner with IBM where she successfully interfaced with multiple board level clients to radically challenge and alter the perception of IBM as 'technology provider' to a specialist software and service provider


Julie's work with Marks & Spencer involved mentoring the Retail Director and providing coaching and business advise to the divisional director team to think more strategically, operate with greater effectiveness and deliver rapid change.


As Retail Director at Liberty of London with full P&L responsibility for sales at the iconic central London headquarters Julie project-led the introduction of a customer account service card generating £5m turnover in first 3 months. She redesigned reporting structures to increase accountability, transparency and flexibility and benchmarked the retail operational standards against world class luxury retailers.



Julie answers a question put to her by Peter Queen:

"How do we embrace the stark increase in the numbers of gender specific organisations/bodies such that they create equality and not division in the workplace and wider society?"


Judy Keir, Group HR Director, asks Julie:

"How would you go about broaching the subject of time off from your main employer to undertake the role of NED?"


Valerie McGregor asks:

How do we affect change in non diverse non-executive panels?


William Kyle asks:

I believe the two biggest barriers to entry are making the right contact through appropriate networks and ensuring that throughout your previous career you’re picking up the broad range of skills to equip you for the role; do you think this is the case for the world of Non -Executives?


What are the main pointers to help assist moving from a non-paid voluntary role to a paid role?


Neil Stevenson asks Julie:

How do you move from an unpaid role to a private sector board. Public appointments and increasingly trustees appointments are advertised and therefore really easy to spot. What are the best things to do if you’re looking to move into private sector boards.


We are privileged to have Julie speaking at our upcoming MM Search Non-Executive Academy event.


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